Video Production Chicago

Product Videos

We understand that each product has its unique features and benefits and using video can be one of the best ways for you to show your product off to the world. We have helped our clients raise money to create their product using kickstarter videos. Showed their clients how to put together their products and set them up. Lastly of course just showcase exactly what your product can do for your target audience.

 

Maine Roast | Beverage, Social :60

 

Aerapy | Promotional Video :120

 

Alert Protective Services | How-to Video :60

 

Samson’s Grip Gloves | Kickstarter Video


Industry Experience

We have produced over 2,500 videos since 2013 when TruFocus was started. Bringing years of experience to your project we can lead you to the results you are looking for with your video.

Pop Up Studio

Wherever you are located we can bring the studio to you. We have completely mobile setups for the capability to film your project anywhere across the United States.

Quality Gear

Technology is rapidly changing and we are staying on top of the latest products. Every video project you get access to our top of the line gear.

 
  • We are here to support your video vision from start to finish. Our team has the capabilities of Scriptwriting, Location Scouting, and Shot lists.

    This part of the production process is one of the most important parts of the video. It is here that we will clarify what the video is about and the story we want to tell to attract prospects to your product. We have scriptwriters that can work together with you on creating a story or we are happy to collaborate with you or your in-house writer if requested. Either way it is important to go into a project with a plan.

    Once we have a script put together the next crucial step on our end is to put together what we call a shot list. A shot list is all the angles we want to film the day of the shoot that correlate with the script. The goal is to keep the end video in mind the day of production which will help us create the vision you and your team have.

  • With many types of videos they can all look very different from project to project but we can cater to any type of production with our 4K quality cameras, LED lighting, top of the line audio recorders, and many more ad on options such as gimbal stabilizers, drones, backdrops, etc.

    If we have done all of our homework in the Pre Production stage then our work on the day of set will go much smoother. It is here that we make the vision we had with the script we put together and bring it to life.

    Each of the shots from the shot list will be stage with the 4K cinema camera and the proper lighting to make each shot look cinematic. It is during this time that we can get creative with out shots either using jibs, gimbals, and/or drones to get all the footage we put together in the shot list.

    Depending on the production it is also at this time that we would film any testimonials or company interviews discussing the product.

    For these setups on set we typically either film interview style or if needed we have a teleprompter to help keep the script clear and concise.

    Lastly on set anything that requires sound we both boom and lag mic to make sure we can the clearest sound quality possible.

  • Full editing services available. Including editing, audio clean up, color correction, color grading, motion graphics, and animation.

    Now that we have put together the story and filmed the product it is time to put it all together for the final edit.

    Depending on the complexity of the video edit there are a few different components involved at this stage of the process.

    If it is a clean and straight forward video edit then the turnaround time can be fairly quick.

    However most of our product videos require some motion graphics involved. Motion graphics help keep the video engaging and create details that bring a clean and professional look. Motion graphics are the name titles you typically see on the bottom of the screen or the pop up blurbs with text that you see on commercials.

    The final touch on these videos that is not also required but always recommended is the coloring. We start the video with a process called color correcting to clean up all the footage to match each shot. Now the more advanced version is called color grading which gives your videos a specific feel. Not all videos require color grading but if you are looking for a nice polished overall feel you may want to add that to the post production.

Ready to market your product with video?