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Clutch Honors TruFocus Productions as Illinois’ Top Video Production Company for 2021

Christopher Dorsano . July 7, 2021

Thinking of a way to gain fast traction on the internet? Videos are a tried and tested way to market your business and steal the attention of the public. A recent study found that videos earn 1200% more engagement than images and texts. This staggering comparison makes video endeavors a must-have for any brand.

Here at TruFocus Productions, we provide anything and handle everything for you. Name it and we’ll deliver. Located in Warrenville, Illinois, our company offers a vast range of video services including:

Business videos
Events productions
Music videos
Wedding coverage

Just recently, we’ve been made aware that our team was highlighted as a leader during Clutch’s 2021 Awards. To give you a deeper understanding, Clutch is an independent B2B review and research website brought together to help corporate buyers learn more about the service providers across the globe.

According to their recent announcement, TruFocus Productions is Illinois’ top-performing interviews and testimonials production service provider. This is terrific news to us considering the meticulous evaluation-based methodology of the Clutch team.

To express our sentiment, here are a few words from our CEO:

“With all the hard work the TruFocus team has put in working with our clients this past year in these hard times. It feels great to be recognized for all the effort we have made for the clients we have worked with.” — Chief Executive Officer of TruFocus Productions

The entire team sends their sincerest gratitude to Clutch, our stakeholders, and clients for making this come to reality. We won’t be here today without every one of you.

Our company attributes this success to our clients, whose reviews and insights play a big role in the evaluation process. Thank you for taking the time out of your busy schedules to leave us your honest reviews on Clutch. Your words mean the world to us.

Looking for an all-around video production team for your needs? Look us up! Get in touch with TruFocus Productions and let’s get to know each other.

Business Video Production, business

Teleprompter V.S. Interview

Christopher Dorsano . August 10, 2020

The Pros and Cons of each and which way will work best for you.

When you are looking to tell your message to your audience there are a few different approaches you can make with video production. Each has its benefits but the decision is yours based on the style you are looking for and how comfortable you are on camera. Today we are going to give you information on the two most popular styles we have seen in video production throughout the years.

The best way to choose is based on your experience. If you have more experience talking on camera then the teleprompter may be the best way to go so you don’t miss any of your script and you come off natural talking directly to your audience on camera. On the other hand if you are more experienced on the topic you are discussing and not comfortable or used to being on camera then doing an interview will work to your benefit. This way you will come off more natural on camera and will just need to create questions to get the best answers you are looking to get out.

These two styles can work for a variety of different videos. Whether it is a website intro video telling people who you are or an educational video talking about your service or product. Both video styles can help in getting your message across.

The video script and questions are the key to having both of these styles of video work well. Without having a good script to read then the teleprompter won’t do you any good and likewise for the interview. If you don’t have the right questions to get the answers you are looking for then an interview style won’t work either. So no matter which style you choose you need to either make time prior to the video production shoot to make a script or write engaging questions.

The Interview Style Video

Why do an interview for Video Production?

This style is very popular for people who are not as comfortable being on camera and come off more natural when talking to another person. It is easier to forget that the camera is even there while having a conversation.

Therefore if you are more comfortable with the content you are sharing and don’t need to read a script line item by line item this may be the best approach for you.

Pros:

You forget that the camera is there and you have a person to talk to.

Cons:

You no longer have a script to go off because the interviewee will be asking you all the questions.

Below is a sample video featuring Richard A. Berger, M.D. at Midwest Orthopaedics at Rush during an on-camera interview. Notice how he maintains focus on the interviewer throughout the conversation, never looking directly at the camera. His comfort level and expertise in the subject matter allowed him to deliver comprehensive responses without needing scripted guidance or teleprompter support.

Interview Style Sample Video

The Teleprompter Approach: Mastering Script-Based Video Content

Why use a Teleprompter for Video Production?

This style is perfect for creators who want to deliver polished, precise messaging while maintaining eye contact with their audience. The teleprompter allows you to read your script word-for-word while appearing to speak directly to the camera, creating a professional and engaging viewing experience.

Therefore, if you have specific talking points you need to cover, complex information to convey accurately, or want to maintain consistent messaging across multiple takes, this may be the best approach for you.

Pros:

You have complete control over your message and can deliver complex information with precision while maintaining natural eye contact with your audience.

Cons:

It requires more preparation time to write and practice your script, and can sometimes feel less conversational or spontaneous than other filming methods.

Below is a sample video demonstrating the teleprompter technique. Notice how the speaker maintains consistent eye contact with the camera while delivering their message smoothly and confidently. The teleprompter allows them to stay on message without looking down at notes or losing their train of thought, resulting in a polished and professional presentation.

TelePrompter Style Sample Video

The key to successful teleprompter filming is practice and proper setup. The script should be written in a conversational tone, and the speaker should rehearse enough to deliver the content naturally while reading. When done well, viewers won't even realize a teleprompter is being used.