Need A Video?

HOW IT WORKS

Our Video Production Process

Getting Started

Whether you reach out through a phone call or email, our first priority is listening. We want to understand your goals completely and learn how our video services can best serve your specific objectives.

During this initial consultation, we'll dive deep into:

• Your Vision: What story do you want to tell and who is your target audience?

• Project Requirements: Shoot dates, timelines, locations, and any logistical considerations

• Success Metrics: How will we measure that this video achieves your business goals?

Based on this comprehensive discovery process, we create a detailed video strategy quote that's specifically designed to achieve your objectives. This isn't just a price estimate—it's a roadmap for how we'll bring your vision to life with the same attention to detail and professional excellence that has earned us 100+ five-star reviews.

Talk To A Video Production Expert

Payment Terms: Before a project is accepted, we require a 50% deposit (for projects over $1,500). Anything under $1,500 needs to be paid in full, and our Terms of Service serve as our contract agreement unless requested otherwise.

Step 1: Pre-Production & Project Coordination

Once you approve the strategy and we receive your deposit, we immediately shift into comprehensive pre-production mode. This is where our expertise in project management and logistics coordination really shines—we handle every detail so you can focus on what you do best.

Our pre-production process includes:

• Creative Development: Finalizing scripts, storyboards, and shot lists that align with your approved strategy

• Scheduling Coordination: We work around your team's availability and any constraints, just like we did for complex shoots with tight actor schedules

• Location & Equipment Planning: Securing permits, coordinating logistics, and ensuring we have the right gear for every shot

• Stakeholder Alignment: Keeping all decision-makers informed and aligned throughout the planning process

We maintain constant communication during this phase, adapting to any evolving requirements while keeping your project on timeline and on budget. By shoot day, every detail has been planned, every contingency considered, and every team member knows exactly what needs to be accomplished.

Step 2: Production & Filming

Shoot day is where all our planning comes together, but it's also where our on-set expertise and adaptability truly shine. Our experienced crew arrives fully prepared with professional-grade equipment and a clear execution plan, but we're also ready to pivot when creative opportunities or unexpected challenges arise.

What sets our production approach apart:

• Expert Technical Execution: Our team handles all aspects of lighting, sound, and video capture with the precision that clients consistently praise in our reviews

• Strategic Shot Prioritization: We tackle the most constrained elements first—whether that's key talent availability or challenging lighting conditions

• Real-Time Creative Collaboration: While we stick to the plan, we also recognize when additional shots or creative elements will enhance the final product

• Professional Set Management: We keep productions running smoothly and on schedule while maintaining a collaborative, comfortable environment for everyone involved

Throughout the shoot, we're constantly thinking ahead to post-production, ensuring we capture everything needed for your specific deliverable requirements. Our clients often comment on our ability to provide expert on-site guidance while maintaining the flexibility to adapt when the creative vision evolves in real-time.

Step 3: Post-Production & Final Delivery

Raw Footage Delivery

Your complete HD raw footage is prepared and made available in two convenient formats:

• Digital Download: Complimentary access via Google Drive (hosted for 30 days per our Terms of Service)

• Physical Media: 8GB swivel USB drive or 1TB Hard Drive available for an additional charge

Professional Editing Process

If you've contracted TruFocus for editing services, we begin crafting your story after the production process and receiving all necessary assets for the edit (brand guides, music,etc.). Edit timelines vary based on project complexity, which we'll have discussed during our initial creative consultation.

Collaborative Review & Refinement

Rough Edit Review: You'll receive a private Vimeo link to preview your initial edit on our secure review page. This collaborative approach ensures the final product aligns perfectly with your vision.

Minor Revisions Included: We understand that creative projects evolve, so minor changes to the rough edit are included without additional charges.

Final Export & Project Completion

Once you approve the final edit, we deliver your completed video through our professional Vimeo review page with download access, or export it according to your specific technical requirements—whether that's multiple formats for different platforms or specialized versions for various marketing channels.

Our commitment: We only consider a project complete when you're fully satisfied with the end result.