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EDUCATION
How Benet Academy Elevated Their Campus Marketing with TruFocus Visual Storytelling
We combined three different video styles to tell a full, authentic recruitment video:
Testimonial Video
We featured real students, parents, and staff sharing what makes Benet special—from connection to confidence. These voices brought depth, trust, and relatability to the message.
Brand Film
This cinematic video showed what words alone can’t—the energy of the campus, the care of the teachers, and the heart of the community. It became a cornerstone of their outreach.
Drone Footage
Aerial shots brought the campus to life, offering families a fresh perspective and giving the video a polished, immersive feel.
CLICK TO Watch the Benet Academy Video
VIDEO CATEGORIES:
Testimonials | Promotional | Brand Film | Drone
CLICK TO Watch the Benet Academy Video
VIDEO CATEGORIES:
Promotional Video | Tour Video | Drone Footage
We combined three different video styles to show off the entire school:
Promotional Video
Showcase your brand through engaging visuals and strategic messaging designed to drive customer action. These dynamic productions highlight your key offerings while building brand awareness and converting viewers into leads.
Tour Video
An immersive, professional walkthrough of your facility or location, allowing potential customers to experience your space virtually before visiting in person. These cinematic presentations showcase your environment's unique features and atmosphere, building trust and driving qualified leads through authentic visual storytelling.
Drone Footage
Provides stunning aerial perspectives that showcase your location's scale and surroundings with cinematic quality. These dynamic overhead shots add professional production value while highlighting features impossible to capture from ground level.
EDUCATION
How Benet Academy Elevated Their Campus Marketing with TruFocus Visual Storytelling
We combined three different video styles to tell a full, authentic recruitment video:
CLICK TO Watch the Video
VIDEO CATEGORIES:
Testimonial Video
We featured real students, parents, and staff sharing what makes Benet special—from connection to confidence. These voices brought depth, trust, and relatability to the message.
Brand Film
This cinematic video showed what words alone can’t—the energy of the campus, the care of the teachers, and the heart of the community. It became a cornerstone of their outreach.
Drone Footage
Aerial shots brought the campus to life, offering families a fresh perspective and giving the video a polished, immersive feel.
We combined three different video styles to show off the entire school:
CLICK TO Watch the Video
VIDEO CATEGORIES:
Promotional Video
Showcase your brand through engaging visuals and strategic messaging designed to drive customer action. These dynamic productions highlight your key offerings while building brand awareness and converting viewers into leads.
Tour Video
An immersive, professional walkthrough of your facility or location, allowing potential customers to experience your space virtually before visiting in person. These cinematic presentations showcase your environment's unique features and atmosphere, building trust and driving qualified leads through authentic visual storytelling.
Drone Footage
Provides stunning aerial perspectives that showcase your location's scale and surroundings with cinematic quality. These dynamic overhead shots add professional production value while highlighting features impossible to capture from ground level.
Brand Film & Campus Marketing
The Challenge
Time-Critical Campus Showcase Before Major Construction
Benet Academy, a prestigious private school in Lisle, Illinois, faced a critical timing challenge in creating compelling marketing content for prospective students and families. With major construction projects scheduled to begin immediately after the school year, they had a narrow window to capture their campus at its best.
Erin Bayer, Director of Marketing & Communications, needed professional video content that would serve their ongoing marketing and recruitment efforts while preserving the pristine appearance of their facilities.
Construction Timeline Pressure - Capture campus before disruptive renovation work began
Marketing Asset Need - Create professional content for ongoing recruitment campaigns
Budget Constraints - Maximize production value within educational institution budget
Quality Standards - Deliver content matching their reputation as a world-class institution
Our Solution
Strategic Multi-Project Approach with Hybrid Production Methods
TruFocus Productions developed a comprehensive video strategy that addressed both immediate needs and long-term marketing goals through multiple coordinated projects, including a brand film that showcased the school's mission and values alongside facilities documentation.
Our approach leveraged existing assets while creating new content, maximizing efficiency and budget effectiveness for the educational institution.
Hybrid Production Strategy - Combined existing drone footage with new gimbal cinematography to reduce costs
Multi-Video Deliverables - Created both brand film content and comprehensive campus tour materials
Streamlined Workflow - Deployed single production team for multiple video needs in one shoot day
Professional Review Process - Implemented Vimeo collaboration tools for efficient client feedback and revisions
Clearer First Impressions
Families now get a real sense of what it’s like at Benet—before they schedule a tour.
Stronger Family Connection
The video reflects the values and warmth that set Benet apart, making it easier for parents to imagine their child thriving there.
Better Recruitment Conversations
Admissions staff now use the video as a conversation starter that speaks for the school—emotionally and visually.
Brand Film &
Campus Marketing
The Challenge
Time-Critical Campus Showcase Before Major Construction
Benet Academy, a prestigious private school in Lisle, Illinois, faced a critical timing challenge in creating compelling marketing content for prospective students and families. With major construction projects scheduled to begin immediately after the school year, they had a narrow window to capture their campus at its best.
Erin Bayer, Director of Marketing & Communications, needed professional video content that would serve their ongoing marketing and recruitment efforts while preserving the pristine appearance of their facilities.
Construction Timeline Pressure - Capture campus before disruptive renovation work began
Marketing Asset Need -
Create professional content for ongoing recruitment campaigns
Budget Constraints -
Maximize production value within educational institution budget
Quality Standards -
Deliver content matching their reputation as a world-class institution
Our Solution
Strategic Multi-Project Approach with Hybrid Production Methods
TruFocus Productions developed a comprehensive video strategy that addressed both immediate needs and long-term marketing goals through multiple coordinated projects, including a brand film that showcased the school's mission and values alongside facilities documentation.
Our approach leveraged existing assets while creating new content, maximizing efficiency and budget effectiveness for the educational institution.
Hybrid Production Strategy - Combined existing drone footage with new gimbal cinematography to reduce costs
Multi-Video Deliverables - Created both brand film content and comprehensive campus tour materials
Streamlined Workflow - Deployed single production team for multiple video needs in one shoot day
Professional Review Process - Implemented Vimeo collaboration tools for efficient client feedback and revisions
Clearer First Impressions
Families now get a real sense of what it’s like at Benet—before they schedule a tour.
Stronger Family Connection
The video reflects the values and warmth that set Benet apart, making it easier for parents to imagine their child thriving there.
Better Recruitment Conversations
Admissions staff now use the video as a conversation starter that speaks for the school—emotionally and visually.
The Result
The video made families feel connected
before they ever
stepped on campus
Clearer First Impressions
Families now get a real sense of what it’s like at Benet—before they schedule a tour.
Stronger Family Connection
The video reflects the values and warmth that set Benet apart, making it easier for parents to imagine their child thriving there.
Better Recruitment Conversations
Admissions staff now use the video as a conversation starter that speaks for the school—emotionally and visually.
The Result
The video made families feel connected
before they ever
stepped on campus
Clearer First Impressions
Families now get a real sense of what it’s like at Benet—before they schedule a tour.
Stronger Family Connection
The video reflects the values and warmth that set Benet apart, making it easier for parents to imagine their child thriving there.
Better Recruitment Conversations
Admissions staff now use the video as a conversation starter that speaks for the school—emotionally and visually.
RELAX. YOU'RE IN GOOD COMPANY
"They understood the goal of the project and the market we were trying to reach."
Thanks to TruFocus Productions' efforts, the client received positive feedback and responses from their community. The team was organized with the timeline, shot list, storyboard, and editing. TruFocus Productions understood the project's goals and personalized their work to meet the client's needs.
- Erin Bayer, Benet Academy
Want to see what’s next?
Let’s Make Your School Stand Out
You don’t need dozens of videos—you need the right one. The kind that makes your community feel connected, confident, and curious to learn more.
Book a free strategy call and we’ll help you:
Identify your most powerful story angles
Recommend the right video format
Share real examples from schools like yours
"They understood the goal of the project and the market we were trying to reach."
Thanks to TruFocus Productions' efforts, the client received positive feedback and responses from their community. The team was organized with the timeline, shot list, storyboard, and editing. TruFocus Productions understood the project's goals and personalized their work to meet the client's needs.
- Erin Bayer, Benet Academy
Want to see what’s next?
Let’s Make Your School Stand Out
You don’t need dozens of videos—you need the right one. The kind that makes your community feel connected, confident, and curious to learn more.
Book a free strategy call and we’ll help you:
Identify your most powerful story angles
Recommend the right video format
Share real examples from schools like yours
Top 1% on Google. 100+ 5-star reviews.
We’re trusted for a reason—and we’re committed to delivering videos that make a real impact.
Top 1% on Google.
100+ 5-star reviews.
We’re trusted for a reason—and we’re committed to delivering videos that make a real impact.
Want to see more? Check out these Services!
MARKETING VIDEOS
EVENT COVERAGE
product videos
REAl Estate
Insurance
business
Want to see more?
Check out these Services!
MARKETING VIDEOS
EVENT COVERAGE
product videos
REAl Estate
Insurance
business
5 Star Rated Videography on Google, Clutch, Facebook, and UpCity.
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230 W Diehl Rd, Naperville, IL 60563
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