What is a Testimonial Video?
This type of video is similar to an interview video, but strictly with past clients that your company has done business with. The goal is to ask your satisfied customers questions about your business and the experience that they had working with your company. A worthy testimonial will talk about what problems the client was having before finding your company and how your company had resolved that problem for them using your products or services. They will talk about all the benefits of working with your company and why others should do the same to solve your ideal clients same problems.
Build your Companies Brand
If you are looking to build your brand and any convey your company’s best successes stories with clients, then this type of video is perfect for you. By doing so you will attract more ideal clients to your website, industry pages, social media channels, and blogs.
The best video testimonials feel genuine, heartfelt, and evocative. Once the prospective customer lands on your page, you only have a few seconds to share information about your brand, so you want to insure that all the highlighted talking points are used in a high-quality video format. If done professionally this type of testimonial is proven to capture their attention and deliver more information better than any written reviews on either your website or other review collector.
It’s not a secret that testimonials are the reason behind why customers may or may not make a purchase decision. After testing these results with hundreds of interviews with our clients. The best testimonial videos take advantage of and engage with your prospects. Using professional editing services your testimonial videos can better market your brand online to drive more conversions and install brand loyalty and social proof with prospects.
The best time for this kind of video
The best time to create this type of video is when you have a client base that have an amazing experience with your company. Written reviews are always nice to have for different social media platforms, but nothing speaks louder than a video. If you have clients that are willing to speak in front of the camera for you and talk about how great of an experience they had with your company then this is the time to act.
Shoot details for a testimonial
Length: These videos typically range from anywhere from 45 – 90 seconds each depending on how many people we interview for an edit.
Number of Interviews: For best practices we recommend having at least 3-5 people lined up for the shoot date. Sometimes you may not always get the answers you are looking for, so it is always good to have a number different people to choose from on the day of production.
Scripts: As we do not recommend scripting testimonials some people feel more comfortable on camera if they have something to read. Teleprompters can come more in handy for people not as comfortable. Typically for this kind of shoot we have recommended questions to ask that can give genuinely good answers about your business in an interview format that give great open-ended answers.
What to do with your final product?
The best places to market your video is putting it on all your social media or embedded on your website. The testimonial video can make a huge impact even more than any marketing campaign or commercial your company has produced if you have the right people representing your brand.
With video increasing to have one of the best conversion rates online a lot of people have begun putting testimonial videos on their homepages and landing pages for marketing. For some companies these types of videos are the centerpiece to their website.
There is no limit to the number of testimonials you can have for your company page. The more you have on your website the better. In addition to your website you can always email blast more on either blogs or email campaigns. Your goal is to appeal to your prospects and suggest them to your services or products and potentially get a testimonial from them in the future.
Overall customer testimonials are an extremely powerful way of harnessing the power of video and using it to sell more of your products or services.
You can learn more about business videos and see samples video by visiting our company website.