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REAL ESTATE
Kendall Partners: JeffBuysYourHouse
How JeffBuysYourHouse Became Chicago’s Most Trusted Home Buyer with TruFocus Video Production
REAL ESTATE
Kendall Partners: JeffBuysYourHouse
How JeffBuysYourHouse Became Chicago’s Most Trusted Home Buyer with TruFocus Video Production
Storytelling Through Commercial Structure
Commercial Video
We produced a high-impact commercial that combined emotional storytelling with clear messaging—designed to build trust, explain the process, and position Kendall Partners as Chicago’s most trusted home buyer.
Commercial Video
We produced a high-impact commercial that combined emotional storytelling with clear messaging—designed to build trust, explain the process, and position Kendall Partners as Chicago’s most trusted home buyer.
JeffBuysYourHouse:
TV Commercial Refresh & Multi-Platform Campaign
The Challenge
Complex Refresh with Tight Actor Availability & Last-Minute Creative Changes
JeffBuysYourHouse, a Chicago-based home buying company, came to us needing to reshoot their television commercial campaign under challenging constraints. With their original commercial requiring significant revisions, they faced multiple production hurdles that demanded flexible problem-solving and professional project management.
Andrew Burless, their Marketing Specialist at Kendall Partners, coordinated with our team to navigate a complex shoot that involved multiple actors, location logistics, and evolving creative requirements right up to the production day.
Actor Scheduling Constraints - Lead actress ("seller") had limited availability with strict time restrictions
Script Evolution - Additional shots and creative elements being added during pre-production
Multiple Deliverable Formats - Needed 15-second, 30-second, and 60-second commercial versions
Post-Production Precision - Multiple phone number versions required for different marketing channels
Our Solution
Agile Production Management with Comprehensive Post-Production Support
We developed a strategic approach that prioritized the most constrained elements first while building flexibility into our production schedule. Our team coordinated closely with Jeff Nydegger and Andrew to ensure every creative vision was captured despite the challenging timeline.
Our solution leveraged detailed pre-production planning, on-set adaptability, and meticulous post-production attention to deliver exactly what the client needed for their multi-platform marketing campaign.
Priority-Based Scheduling - Shot the constrained actress segments first, followed by Jeff's portions
Expanded Creative Capture - Incorporated seller struggle scenes, process explanation shots, and porch goodbye sequence
Collaborative Review Process - Implemented systematic feedback rounds using secure link sharing for client reviews
Multiple Format Delivery - Created complete campaign package with corrected phone numbers across all commercial lengths
Clearer First Impressions
Families now get a real sense of what it’s like at Benet—before they schedule a tour.
Stronger Family Connection
The video reflects the values and warmth that set Benet apart, making it easier for parents to imagine their child thriving there.
Better Recruitment Conversations
Admissions staff now use the video as a conversation starter that speaks for the school—emotionally and visually.
JeffBuysYourHouse:
TV Commercial Refresh & Multi-Platform Campaign
The Challenge
Complex Refresh with Tight Actor Availability & Last-Minute Creative Changes
JeffBuysYourHouse, a Chicago-based home buying company, came to us needing to reshoot their television commercial campaign under challenging constraints. With their original commercial requiring significant revisions, they faced multiple production hurdles that demanded flexible problem-solving and professional project management.
Andrew Burless, their Marketing Specialist at Kendall Partners, coordinated with our team to navigate a complex shoot that involved multiple actors, location logistics, and evolving creative requirements right up to the production day.
Actor Scheduling Constraints - Lead actress ("seller") had limited availability with strict time restrictions
Script Evolution - Additional shots and creative elements being added during pre-production
Multiple Deliverable Formats - Needed 15-second, 30-second, and 60-second commercial versions
Post-Production Precision - Multiple phone number versions required for different marketing channels
Our Solution
Agile Production Management with Comprehensive Post-Production Support
We developed a strategic approach that prioritized the most constrained elements first while building flexibility into our production schedule. Our team coordinated closely with Jeff Nydegger and Andrew to ensure every creative vision was captured despite the challenging timeline.
Our solution leveraged detailed pre-production planning, on-set adaptability, and meticulous post-production attention to deliver exactly what the client needed for their multi-platform marketing campaign.
Priority-Based Scheduling - Shot the constrained actress segments first, followed by Jeff's portions
Expanded Creative Capture - Incorporated seller struggle scenes, process explanation shots, and porch goodbye sequence
Collaborative Review Process - Implemented systematic feedback rounds using secure link sharing for client reviews
Multiple Format Delivery - Created complete campaign package with corrected phone numbers across all commercial lengths
Clearer First Impressions
Families now get a real sense of what it’s like at Benet—before they schedule a tour.
Stronger Family Connection
The video reflects the values and warmth that set Benet apart, making it easier for parents to imagine their child thriving there.
Better Recruitment Conversations
Admissions staff now use the video as a conversation starter that speaks for the school—emotionally and visually.
The Result
Professional TV campaign positioned JeffBuysYourHouse as Chicago's most trusted home buyer
Enhanced Brand Credibility
Professional production quality elevated JeffBuysYourHouse's market position against competitors, building immediate trust with potential sellers
Streamlined Lead Generation
Clear call-to-action with correct phone numbers across all versions created direct response pathway for motivated home sellers
Operational Efficiency
Multiple commercial lengths provided marketing team flexibility to optimize media buys while maintaining consistent brand messaging
The Result
Professional
TV campaign positioned JeffBuysYourHouse as Chicago's most trusted home buyer
Enhanced Brand Credibility
Professional production quality elevated JeffBuysYourHouse's market position against competitors, building immediate trust with potential sellers
Streamlined Lead Generation
Clear call-to-action with correct phone numbers across all versions created direct response pathway for motivated home sellers
Operational Efficiency
Multiple commercial lengths provided marketing team flexibility to optimize media buys while maintaining consistent brand messaging
RELAX. YOU'RE IN GOOD COMPANY
"TruFocus is quick, detailed and very professional"
Working with Chris and his team was a breeze. We shot two individual 30 sec. commercials at his facility with his team and it couldn't have gone any smoother for us. TruFocus is quick, detailed and very professional. Chris is an expert in this line of work and I would highly recommend him and his team!
- Jeff Nydegger, Founder
Want RESULTS LIKE THIS?
Let’s Make Your Business Stand Out
You don’t need dozens of videos—you need the right partner. One who can adapt fast, manage tight shoots, and still deliver a campaign that builds trust, drives leads, and makes your brand the obvious choice
Book a free strategy call and we’ll help you:
Identify your most powerful story angles
Recommend the right video format
Share real examples from business like yours
"TruFocus is quick, detailed and very professional"
Working with Chris and his team was a breeze. We shot two individual 30 sec. commercials at his facility with his team and it couldn't have gone any smoother for us. TruFocus is quick, detailed and very professional. Chris is an expert in this line of work and I would highly recommend him and his team!
- Jeff Nydegger, Founder
Want RESULTS LIKE THIS?
Let’s Make Your Business Stand Out
You don’t need dozens of videos—you need the right partner. One who can adapt fast, manage tight shoots, and still deliver a campaign that builds trust, drives leads, and makes your brand the obvious choice
Book a free strategy call and we’ll help you:
Identify your most powerful story angles
Recommend the right video format
Share real examples from schools like yours
Top 1% on Google. 100+ 5-star reviews.
We’re trusted for a reason—and we’re committed to delivering videos that make a real impact.
Top 1% on Google.
100+ 5-star reviews.
We’re trusted for a reason—and we’re committed to delivering videos that make a real impact.
Want to see more? Check out these projects!
Lyons Township
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Want to see more?
Check out these projects!
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REAl Estate
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5 Star Rated Videography on Google, Clutch, Facebook, and UpCity.
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